For agencies
Lost someone? I run your Google Ads and paid media while you hire
When a media buyer or account lead leaves, campaigns cannot wait and clients notice fast. I am a senior freelance paid media operator who picks up live Google Ads and Meta accounts in days, keeps them performing, and hands them back clean. You can bring me in as gap cover, as a fractional lead, or white-label under your brand.
- Step in within days, not weeks: I pick up live Google and Meta accounts fast
- A senior operator who has run paid media for global brands, not a junior to babysit
- Flexible: gap cover, a fractional few days a month, overflow on a big win, or a single build
- Everything documented, so handing back to your next hire is clean, not chaos
Tell me what you need covered
A line on the situation is plenty. I reply fast, usually within a day.
What I can take over
Whatever the person who left was running.
The only thing that changes between one client and the next is who you are trying to reach, and what you call the result. Here it is capacity.
Find out where you stand
A clean audit of the account before I touch anything in it.
Get found
Paid media and search run to your targets, on your accounts, under your brand.
Give them a reason to choose you
Landing pages and sites built to your brief and your brand guidelines.
Catch every enquiry
Lead routing, CRM and automation wired up so your client can see the pipeline.
Prove it worked
Tracking and reporting your account manager can take straight into the meeting.
Build what’s missing
Custom tools and AI builds for the briefs nothing off the shelf covers.
The same six run for businesses, non-profits and private clients.
How a handover works
I pick up the accounts
Give me access and I audit what is live, what is at risk, and what is due. No disruption to spend, deadlines or clients.
I keep them running
I manage and optimise day to day, hit the deadlines, and talk to clients in your name if you want me to. Your accounts stay in safe hands.
I hand back clean
When your new hire starts, they walk into order: documented accounts, clear notes, nothing held in one person's head.
I work in your stack from day one
Whatever your clients are already on, I can run it. No ramp-up, no training wheels.
AI I build with
ClaudeChatGPT
Gemini
CursorWebsites & apps
WordPress
Webflow
Wix
Squarespace
Shopify
Framer
Next.js
Vercel
SupabaseLovableBase44Ads & channels
Google Ads
Meta Ads
YouTube Ads
TikTok AdsLinkedIn Ads
X AdsMicrosoft AdsData, tracking & automation
Google Analytics
Tag Manager
Search Console
Looker StudioPower BI
Airtable
HubSpot
Zapier
Make
n8n
NotionWays to bring me in
Gap cover
Someone left or is on leave. I hold the accounts until you hire.
Fractional
A few days a month, ongoing. Senior capacity without a full-time salary.
Overflow
You won the pitch. I help you deliver without over-hiring.
A build
A specific system, audit or tool. Scoped, built, handed over.
What it costs
White-label management
R5,500 to R8,500 per account per month
I run the account under your brand and you bill your client however you already do.
Fractional retainer
3,000 to 6,000 US dollars per month
Ongoing senior capacity for international companies that need someone on the accounts every week.
Hourly work
50 US dollars an hour
For an audit, a build or a short piece of work with a clear end to it.
Rates are published so you can quote your client the same day.
Questions agencies ask
Should I hire a freelancer or an agency for paid ads?
An agency makes sense when you need a team, account management and cover across several disciplines at once. A freelancer makes sense when you need one senior operator on the accounts without the overhead that comes with the team. I am the second, and if your situation calls for the first I will tell you.
What does white-label Google Ads management mean?
I run the accounts under your brand rather than mine. Your client sees your agency on the reporting and in the meetings, and I will talk to them in your name if you want me to. Nothing goes out with my name on it unless you ask for it.
How fast can you start?
Usually within days of getting access. I audit what is live, what is at risk and what is due, then carry on running it. There is no onboarding month where spend sits unattended.
What platforms do you cover?
Google Ads and Meta are the core of the work, along with YouTube, TikTok, LinkedIn, X and Microsoft Ads. On the measurement side I work in GA4 (Google Analytics 4), GTM (Google Tag Manager), Search Console and Looker Studio, so conversions are counted properly before we judge a campaign.
How do you hand accounts back?
Everything is documented as I go: the account structure, what changed and why, the naming conventions and whatever is being tested. Your next hire walks into notes rather than a guessing game, and you are not paying me to explain my own work at the end.
What does it cost?
White-label management for agencies runs R5,500 to R8,500 per account per month. A fractional retainer for international companies is 3,000 to 6,000 US dollars per month, and hourly work is 50 US dollars an hour. The rates are published so you can quote a client without waiting on me.
A senior pair of hands, ready this week.
Tell me what is on fire or what you need held. I come back to you, usually within a day.
Written for agencies
- What a marketing function actually costs to run in-houseBusinesses compare an agency retainer against a salary and conclude that hiring is cheaper. The comparison is wrong in a specific way, and the arithmetic is worth doing properly before either decision.
- White-label PPC in 2026: how it works, what it costs, and how to vet a partnerWhite-label PPC means an outside senior runs the paid media while your agency keeps the client and the brand. Here is what it costs in 2026 and how to vet a partner before handing over an account.
- What Google Ads management costs in South Africa in 2026Nobody in this market publishes prices, which is exactly why this page exists. What Google Ads itself costs against what a manager costs, my own management fee of R6,500 to R10,500 a month, the three ways agencies charge, and the media budget below which you should pay nobody a fee.
- How to tell if your ads agency is doing a good job: five checks you can run yourselfFive checks a non-marketer can run in about an hour to see whether an ads agency is earning its fee, plus the three things to settle first: who owns the account, what the change history shows, and what a monthly report should actually contain.