I build and run all your marketing,so your business gets more customers.
The website, the ads, the follow-up, and the software that holds it together.That means the website, the ads, the search visibility, the sales follow-up, and the custom software and AI that hold it together.
10+
Years in digital growth
100+
Businesses served
3
Continents worked across
39
Tools built and shipped
What I do
Full-service marketing, end to end.
Everything from the strategy to the systems that run it. Here is each part, with a real example.
- Marketing
- Business development
- Sales outreach
- Custom software
- Automation & AI
Gap: rivals outranking you on “injury lawyer”, fewer reviews than two of them.
Research & competitor mapping
Who you're up against, who you're really for, and where the gaps are. The groundwork that points every other decision in the right direction.
azura.cove The quiet-luxury coast. Adults only, twelve suites, no clocks. The weekend you forget your phone.
#slowtravel #adultsonly #capecoast
Positioning & messaging
The one clear reason a stranger picks you, written in your voice and carried across every channel you show up on.
Funnel & journey mapping
The whole path from first click to paying customer, mapped stage by stage so you can see where people drop off and fix it.
Sea Point · 3 bed
R4.2m
Sandton apt · 2 bed
R2.1m
Umhlanga · villa
R8.9m
Claremont · cottage
R3.4m
The sales system
Ads, landing pages, lead capture, routing, CRM and attribution, wired into one system that turns clicks into booked customers.
Who builds it
I’m Bokang.
You say it boh-kung.
I’m a technology entrepreneur. I build and run the marketing and sales for businesses, and the software behind them. It comes from over a decade in digital growth across Africa, Europe and America, at global agencies, in-house at scale, and in my own firm.
Built, not borrowed
The software is mine too.
Working tools I built and run, free to try.
Ad Waste Audit
Paste your search terms and get the wasted spend as a number, a negative-keyword list, and the fixes ranked by impact.
Speed-to-Lead Responder
A new enquiry gets answered, qualified, and booked within seconds, before it goes cold, then written into whatever you already use.
AI Search Visibility
See whether AI assistants recommend you or a competitor for the questions your customers actually ask.
Tell me where you want more customers.
You work directly with the person who builds it.
Not a business? I also work with agencies, non-profits and private clients →
Recent writing
All of it- I let AI run a media business in Manila for four monthsIn June I started What's On Manila as an experiment to see how much of a small media business AI could run on its own. In the thirty days to 28 September its Instagram page was viewed just over a million times. The agents did almost all of the work, and almost none of the growth came from the agents.
- Automation that pays for itself, and automation that just moves the workMost automation projects in small businesses do not fail, which is the problem. They ship, they work, and the work they were meant to remove reappears somewhere else as checking.
- What AI assistants get wrong about people, and why it is hard to correctAsk an assistant about a person and you get a confident paragraph assembled from whatever was legible about them. When it is wrong, there is no form to fill in, and the error is repeated to everyone who asks.
- What GA4 tells you that Google Ads does not, and why they never agreeYour ads platform and your analytics will report different numbers for the same month, and neither is broken. They count different things on purpose. Here is which one to believe, for which question.
- What I did with the time AI gave backThis month Apple released a rebuilt version of Sola, the travel app I am building for women who travel solo, and most of my hours on it went into things I had never studied, like typefaces, icons and what the app should say to a woman when she signs up. AI made the building fast enough that I could afford to learn them properly while I built, and I think that trade is where better products are going to come from.
- The one number that decides every marketing decisionWhat a customer is worth to you is the number that makes every other marketing question answerable. Most businesses have never worked it out, which is why their marketing arguments never resolve.
Google AdsMeasurementHiring and agenciesAI and buildingPositioning and offersNon-profits