I build and run all your marketing,so your business gets more customers.

• The one number that decides every marketing decisionWhat a customer is worth to you is the number that makes every other marketing question answerable. Most businesses have never worked it out, which is why their marketing arguments never resolve.
• What a marketing function actually costs to run in-houseBusinesses compare an agency retainer against a salary and conclude that hiring is cheaper. The comparison is wrong in a specific way, and the arithmetic is worth doing properly before either decision.
• What an AI agent can and cannot do for a small businessAgents are genuinely good at a narrow class of work and genuinely bad at another, and the line between them is predictable. Here is where I have seen them pay for themselves, and where I have watched them quietly create work.
• What AI assistants actually read on your websiteWhen someone asks an assistant about your business, the answer is assembled from whatever is legible about you, which is often not your website. Here is what these systems can actually use, and what they skip.
• Impact reporting a funder will actually readMost impact reports are written to survive scrutiny rather than to be read, which is why they are long, cautious and largely ignored. A shorter report built from data you already collect does more, and takes less time to produce.
• The look-you-up test, and what a funder sees before they agree to meetBefore a funder answers your email they search your name, and increasingly they ask an AI assistant instead. What comes back decides whether the meeting happens. Here is how to run that test on yourself and read the result honestly.

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