The Google Ad Grant, impact reporting, and what a funder sees when they look you up.
Guide
Most impact reports are written to survive scrutiny rather than to be read, which is why they are long, cautious and largely ignored. A shorter report built from data you already collect does more, and takes less time to produce.
3 min
Guide
Before a funder answers your email they search your name, and increasingly they ask an AI assistant instead. What comes back decides whether the meeting happens. Here is how to run that test on yourself and read the result honestly.
3 min
Guide
The Ad Grant gives an eligible non-profit $10,000 a month in free Google Search ads. Most granted accounts go quiet because of a click-through rate rule that runs in the background and deactivates accounts that fall below it.
3 min