Selected work

Systems built and run for real businesses

Most of this runs under other people’s brands, or through agencies, so the names stay private. The systems are real, and so are the clients. A look at the work, across paid search, booking growth, brand monitoring, and outbound.

Field: Brand monitoring
Sector: Insurance
Engagement: Through an agency
Status: Live

A major South African insurer

They wanted to see what people were saying about the brand across the web, in one place and in their own look and feel. Not a generic third-party dashboard.

A live command centre

A brand and reputation monitor built in their exact branding, pulling mentions and sentiment into one screen the team reads at a glance.

Shipped in a weekend

Designed, built, and deployed live in a single weekend, then handed over ready to use.

“You're such a rockstar.”

The agency we built it through

Field: Paid search
Sector: Industrial equipment
Engagement: Monthly retainer
Status: Ongoing

A national equipment distributor

Several divisions, from material handling to heavy lift to power, with real demand and paid search that needed to prove its return rather than just spend.

Campaigns built by division

Google Ads search across every business line, around a hundred keywords structured so each division is measured on its own.

Lower cost per click

Page-level copy and keyword work to lift the Google Ads Quality Score and bring the cost per click down.

A live lead tracker

A daily digest that sorts every new enquiry by channel and division, so nothing slips and the client sees exactly what the spend returns.

Field: Booking growth
Sector: Hospitality
Engagement: Built and run
Status: Live

A boutique hotel group near an industrial hub

Plenty of corporate and contractor travel in the area, but bookings leaned on walk-ins and word of mouth. There was no always-on engine bringing the right guests in.

Always-on demand

Meta and Google ads weighted 70/30 between steady bookings and event-specific pushes, aimed at the travel this market actually runs on.

Booking over WhatsApp

WhatsApp Business set up for tracking and automated guest replies, because that is how guests here reach a hotel.

Straight to the buyers

LinkedIn outreach to contractors at the nearby plant, plus Google call ads for the people who would rather just phone.

“Super insightful and clear.”

The group's marketing lead

Field: Outbound
Sector: Coaching
Engagement: Ongoing
Status: Ran into 2026

An internationally recognised coach

A strong offer and no reliable way to get it in front of buyers. Too many products, and outbound that kept starting and stalling.

A full outbound engine

Cold email sequences through Lemlist and LinkedIn connection and follow-up campaigns, every message written in her voice.

One clear offer

The product suite reworked with her into one programme corporate buyers could say yes to, plus a simple workshop version for teams.

Kept moving

A standing weekly working session, so the whole system kept running instead of stalling.

“Thank you so much for everything you did for me last year.”

The founder, at year-end

Before the solo work: paid media for Coca-Cola, Sony and Audi at MediaCom, Digital Director at MTV Staying Alive, and nearly three years running my own growth firm. The full track record is on the about page.

Your business

Want something like this built for you?

Tell me where you are losing customers. The manual work, the ads that are not paying off, the leads that slip. I will come back with the few things I would build or fix first, and what each would take. No charge.

Prefer to talk first? Grab a time here.