Work

Things I've built.

Selected work

Grouped by the shape of the engagement, not the date. Range is on purpose: enough rooms to see the patterns most specialists miss. Older roles get a quieter mention. Recent and current work sits up top.

Things I have built or made

  • Sola

    A travel app for women travelling solo. Live on the iOS App Store. Built solo, AI-native from the start, currently focused on Southeast Asia.

    2025 / present

  • Other Travellers

    A video series I am building for YouTube. Long-form video under the same thesis as Sola: who travel has not been built for, and what gets built when you take that seriously.

    2026 / building

  • Reconnecting Pangaea

    Two-episode documentary series on internet access and inequality in South Africa. Co-written and co-produced. Episode two aired on eTV, a South African free-to-air national broadcaster.

    2016, 2020

In-house at scale

  • MTV Staying Alive Foundation

    Digital Director. Set global digital strategy for multi-country behaviour-change campaigns in global health.

    2022 / 2023

  • MTN Business

    Online Channel Manager. Built the enterprise online sales channel from the ground up at one of Africa's largest telcos.

    2022

  • Leegra

    HP Online E-commerce Lead. Managed the e-tailer relationships and ran the operations that grew online sales for HP across the region.

    Earlier

Agencies

  • MediaCom

    Paid Media Specialist at one of the world's largest media networks. Worked on Coca-Cola, Sony, Audi, and other global brands.

    2016 / 2018

  • PHD Global

    Another global media network. Same shape of work, different rooms.

    Earlier

  • Correlate Digital

    Digital marketing agency startup. Helped run the work and grow the practice.

    Earlier

  • Interface Digital

    Agency engagement on the digital side, across multiple briefs.

    Earlier

  • Algorithm Hackers

    Founded and ran my own digital growth firm for nearly three years. Outsourced end-to-end marketing for clients including Deviare, an e-learning platform working B2C and B2B. Long tail of smaller engagements across financial services, education, and FMCG.

    2019 / 2022

Independent consulting (selected)

  • Chris Roe (United States)

    Communication coach. LinkedIn presence, cold email outreach, client acquisition.

    Past two years

  • Heidi Mollentze (South Africa)

    Communication coach. Same shape of work: LinkedIn, cold outreach, client growth.

    Past two years

  • Piosenka Plus (Poland)

    Event marketing and sales for a Polish events company.

    Earlier

Training and teaching

  • Digify Africa

    Started here as a digital marketing trainee. Came back later as a trainer, leading digital literacy training across South Africa and Botswana.

    2014, then again as trainer

  • British Council, Red Bull Amaphiko

    Trained social entrepreneurs on how to use digital to grow the work they care about.

    Partnerships through Digify

Watch the work

Reconnecting Pangaea

A two-episode documentary series I co-wrote and produced. Made with Lesedi Molefi and Moipone Tlale, and with Nadine Kutu on the first.

Episode 01 · 2016

Culture

How the internet was changing urban culture in South Africa.

Episode 02 · 2020 · eTV (South Africa)

Structural Inequality

South African history, COVID, and whether internet access can bridge gaps the past has built into the present.