Build with AI
Custom AI, tools and apps that do the work of a much bigger team.
The services
AI agents & tools
Custom AI agents and tools built around how your business actually runs, doing the manual work that quietly eats your week.
Custom apps & internal tools
A custom app or internal tool that fits your process exactly, instead of bending your team around software that almost works.
Integrations
Connect your ads, website, CRM and reporting so a lead is captured, followed up and measured without anyone copying data by hand.
A few tools I’ve already built
Quick examples for this kind of work, to show what I make. Whatever your business actually needs, I build it custom.
yoursite.com
Get a free quote today
Ad Waste Audit
Paste your search terms and get the wasted spend as a number, a negative-keyword list, and the fixes ranked by impact.
Speed-to-Lead Responder
A new enquiry gets answered, qualified, and booked within seconds, before it goes cold, then written into whatever you already use.
Leads
143
+22%
Cost/lead
$6
-14%
Visits
8.4k
+31%
Client Report Builder
Turn the month's ad, social, and site numbers into a branded report with a written read of what changed and why, not just charts.
Billed to Northwind Studio
Invoice Generator
Fill in the client, the work, and the amounts, pick your currency, and get a clean, branded invoice as a PDF in seconds, with the totals and your banking details already done.
Chat Ordering
Photograph a menu and it becomes an orderable chat catalogue, with in-chat ordering and a payment link, no app to download.
Review Request Flow
After a sale or a visit, a friendly message asks your happy customers for a review, on the channel they actually answer.
The rest of the function
Tell me what you want to grow.
Written on this
- What an AI agent can and cannot do for a small businessAgents are genuinely good at a narrow class of work and genuinely bad at another, and the line between them is predictable. Here is where I have seen them pay for themselves, and where I have watched them quietly create work.
- What AI assistants actually read on your websiteWhen someone asks an assistant about your business, the answer is assembled from whatever is legible about you, which is often not your website. Here is what these systems can actually use, and what they skip.
- The look-you-up test, and what a funder sees before they agree to meetBefore a funder answers your email they search your name, and increasingly they ask an AI assistant instead. What comes back decides whether the meeting happens. Here is how to run that test on yourself and read the result honestly.
- I got bored and rebuilt Tony Hawk's Pro SkaterClaude Opus 5 came out this month, I had an evening free, and the game I wanted to play was one I last played on a PlayStation 1 in the early 2000s. So I described it in one prompt and asked for the whole thing in a single file. The first version ran. What follows is the prompt, what it got right, what it got badly wrong, and why the second part matters more than the first.