Build with AI
Custom AI, tools and apps that do the work of a much bigger team.
The services
AI agents & tools
Custom AI agents and tools built around how your business actually runs, doing the manual work that quietly eats your week.
Custom apps & internal tools
A custom app or internal tool that fits your process exactly, instead of bending your team around software that almost works.
Integrations
Connect your ads, website, CRM and reporting so a lead is captured, followed up and measured without anyone copying data by hand.
A few tools I’ve already built
Quick examples for this kind of work, to show what I make. Whatever your business actually needs, I build it custom.
yoursite.com
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Ad Waste Audit
Paste your search terms and get the wasted spend as a number, a negative-keyword list, and the fixes ranked by impact.
Speed-to-Lead Responder
A new enquiry gets answered, qualified, and booked within seconds, before it goes cold, then written into whatever you already use.
Leads
143
+22%
Cost/lead
$6
-14%
Visits
8.4k
+31%
Client Report Builder
Turn the month's ad, social, and site numbers into a branded report with a written read of what changed and why, not just charts.
Billed to Northwind Studio
Invoice Generator
Fill in the client, the work, and the amounts, pick your currency, and get a clean, branded invoice as a PDF in seconds, with the totals and your banking details already done.
Chat Ordering
Photograph a menu and it becomes an orderable chat catalogue, with in-chat ordering and a payment link, no app to download.
Review Request Flow
After a sale or a visit, a friendly message asks your happy customers for a review, on the channel they actually answer.
The rest of the function
Tell me what you want to grow.
Written on this
- Automation that pays for itself, and automation that just moves the workMost automation projects in small businesses do not fail, which is the problem. They ship, they work, and the work they were meant to remove reappears somewhere else as checking.
- What AI assistants get wrong about people, and why it is hard to correctAsk an assistant about a person and you get a confident paragraph assembled from whatever was legible about them. When it is wrong, there is no form to fill in, and the error is repeated to everyone who asks.
- What an AI agent can and cannot do for a small businessAgents are genuinely good at a narrow class of work and genuinely bad at another, and the line between them is predictable. Here is where I have seen them pay for themselves, and where I have watched them quietly create work.
- What AI assistants actually read on your websiteWhen someone asks an assistant about your business, the answer is assembled from whatever is legible about you, which is often not your website. Here is what these systems can actually use, and what they skip.