Strategy & planning
The plan that turns a budget into a predictable flow of customers.
The services
Channel strategy
A ranked, measurable plan for which channels get your spend, in what order, and why.
Funnel & journey mapping
A clear map of how a stranger becomes a customer, with the leaks marked and a plan to close them.
Campaign planning
A clear, costed plan for a launch or a quarter: the offer, the audiences, the channels, the budget and the numbers it needs to hit.
Budget & forecasting
A budget tied to a revenue target, with a forecast that tells you what each channel should bring back.
A few tools I’ve already built
Quick examples for this kind of work, to show what I make. Whatever your business actually needs, I build it custom.
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Ad Waste Audit
Paste your search terms and get the wasted spend as a number, a negative-keyword list, and the fixes ranked by impact.
yoursite.com
Same-day delivery in your city
+ 14 more headlines generated
Ad Copy Studio
Feed it a landing page and get a full set of search ad headlines and descriptions, sized to the character limits.
Sun's out, specials on. Tag a friend who needs this. #weekendvibes
Brand Voice Content Studio
Train it on a brand's past posts and it writes captions and short-video scripts in that voice, for any platform.
“Staff were lovely but check-in took forever.”
Insight Analyst
Paste survey answers or reviews and get back the themes, the sentiment, the quotes that prove each theme, and a written summary, in minutes.
Speed-to-Lead Responder
A new enquiry gets answered, qualified, and booked within seconds, before it goes cold, then written into whatever you already use.
Leads
143
+22%
Cost/lead
$6
-14%
Visits
8.4k
+31%
Client Report Builder
Turn the month's ad, social, and site numbers into a branded report with a written read of what changed and why, not just charts.