Research & insight
Know exactly who you're up against and who you're really for, before you spend a cent.
The services
Market & competitor research
A clear read on the market you're entering, the rivals already winning in it, and the gap you can take.
Audience mapping & personas
A clear map of your real customers, the segments worth your budget, and the words that move each one.
Positioning & messaging
Clear positioning and messaging that makes your value obvious in seconds, so the right people choose you and the rest stop wasting your time.
Brand & review monitoring
Always-on tracking of your reviews, mentions and reputation across the places customers actually check before they buy.
A few tools I’ve already built
Quick examples for this kind of work, to show what I make. Whatever your business actually needs, I build it custom.
An app outage on payday drove this week's complaints.
Brand Monitor & Weekly Brief
Watches what people say about a brand, reads the sentiment including slang, flags the spikes, and writes the weekly brief with what to do next.
yoursite.com
Same-day delivery in your city
+ 14 more headlines generated
Ad Copy Studio
Feed it a landing page and get a full set of search ad headlines and descriptions, sized to the character limits.
Sun's out, specials on. Tag a friend who needs this. #weekendvibes
Brand Voice Content Studio
Train it on a brand's past posts and it writes captions and short-video scripts in that voice, for any platform.
“Staff were lovely but check-in took forever.”
Insight Analyst
Paste survey answers or reviews and get back the themes, the sentiment, the quotes that prove each theme, and a written summary, in minutes.
Business Profile Scorecard
A 60-second audit of your business profile against a local rival, with a prioritised list of what to fix first.
+ more pages
Local Page Generator
Generate area-by-service landing pages with the right local markup, at the scale agencies build by hand today.