Research & insight
Know what people say about you, the moment they say it
Always-on tracking of your reviews, mentions and reputation across the places customers actually check before they buy.
Gap: rivals outranking you on “injury lawyer”, fewer reviews than two of them.
Most owners find out about a bad review days late, after it has cost them bookings. I set up a system that watches the places people read before they decide to trust you: your Google Business Profile, the app stores, review sites, social mentions, and AI search (showing up inside AI answers like ChatGPT and Google AI Overviews).
A generic tool pings you every time your name appears, which trains you to ignore it. I build the monitoring around your business: the terms worth watching, the line between noise and a real signal, and a simple way to act. The point is to protect the reputation that brings you customers, and to turn what people say into things you can fix.
What you get
- A live dashboard pulling reviews and mentions from Google, the app stores, review sites and social into one place
- Alerts that reach you fast for the things that matter, filtered so you are not buried in noise
- Sentiment and theme tagging so you can see what people praise and complain about, with the themes behind the star counts
- A monthly read on your reputation: rating trends, recurring issues, and how you compare to close competitors
- Reply templates and a response workflow so reviews get answered properly and on time
- A short list of fixes drawn from what customers keep raising, ranked by impact
How I do it
- 01
Map what to watch
I work out the exact platforms, search terms and competitors that matter for your business, including misspellings of your name and the AI search prompts a customer would actually type.
- 02
Set up the listening
I connect the sources into one dashboard so reviews, mentions and ratings flow in automatically, with the right alerts going to the right person.
- 03
Tag and make sense of it
Each mention gets sorted by sentiment and theme so the signal stands out. I read for patterns, not one-off comments, so you respond to what is real.
- 04
Respond and route
I set up a clear workflow for replies, with templates that sound like you, so nothing sits unanswered and serious issues reach the right person quickly.
- 05
Report and improve
Each month I show what changed, what customers keep raising, and the specific fixes worth making, then feed that back into the product, the service or the marketing.
A few tools I’ve already built
Quick examples you can try right now, to show the kind of thing I make. When your business needs something specific, I build it custom.
An app outage on payday drove this week's complaints.
Brand Monitor & Weekly Brief
Watches what people say about a brand, reads the sentiment including slang, flags the spikes, and writes the weekly brief with what to do next.
Business Profile Scorecard
A 60-second audit of your business profile against a local rival, with a prioritised list of what to fix first.
Review Request Flow
After a sale or a visit, a friendly message asks your happy customers for a review, on the channel they actually answer.
What it does for the business
You stop being the last to know. Problems get caught and answered while they are still small, good reviews get the visible reply that earns the next customer, and your overall rating holds up where buyers can see it. Over time the recurring complaints get fixed at the source, so the reputation that brings people to you keeps getting stronger.
The stack I use here
- Google Business Profile
- Looker Studio
- GA4
- Claude
- n8n
- Supabase
- Next.js
Common questions
Your Google Business Profile and reviews, app store ratings where relevant, the main review sites for your industry, social mentions, and AI search results. I tailor the list to where your customers actually look. If a platform matters for your business and can be tracked, it goes in.
A tool gives you raw alerts. The work is deciding what is worth watching, filtering out the noise so you keep paying attention, reading the patterns, and acting on them. I set up the system and the response workflow so it stays useful instead of becoming another notification you mute.
I set up the workflow and write reply templates in your voice, and I can handle responses directly or hand them to your team. Serious complaints are flagged to reach the right person fast. This pairs naturally with positioning and messaging work, so the way you respond matches the way you want to be seen.
Want this for your business?
Tell me where you want more customers. I read every message myself and come back to you, usually within a day.