Build with AI
Software built around how your business actually works
A custom app or internal tool that fits your process exactly, instead of bending your team around software that almost works.
Qualified, booked and logged. No one touched it.
Most teams run on a stack of spreadsheets, a group chat and three SaaS products that each do part of the job. It works until it doesn't: numbers get re-typed, things fall through the gaps, and someone ends up as the glue holding it together. A custom tool removes that friction by doing one job well, the exact way your business does it.
I build from the workflow, not the feature list. Off-the-shelf tools are made for the average company, so you pay in workarounds. I look at what your team does every day, then build the smallest thing that takes the manual work off their plate. Modern tooling means this takes weeks, not the months a traditional agency would quote.
What you get
- A working app built for one job: a client portal, dashboard, quoting tool, booking system or ops console
- A clean, fast interface your team will actually use, on desktop and mobile, with your branding
- A proper database behind it so your data is structured, searchable and yours, not trapped in spreadsheets
- Role-based access so the right people see the right things, with secure login
- Connections to tools you already use (CRM, accounting, calendars, payments, WhatsApp) so data flows automatically
- Documentation and a handover walkthrough, plus a clear plan for who maintains it
How I do it
- 01
Map the real workflow
I sit with the people who do the work and trace the process step by step, including the workarounds nobody mentions. The brief comes from what slows them down, not from a wishlist of features.
- 02
Scope the smallest useful version
We agree on the one job the tool must do well and cut everything else from the first build. A focused tool that ships and gets used beats a big one that stalls.
- 03
Build and review in short loops
I build in working increments and put each one in front of you early, so you steer with something real on screen rather than waiting months for a big reveal.
- 04
Connect it to your stack
I wire the tool into the systems you already run so data moves automatically and your team stops copying information between tabs.
- 05
Hand over and support
You get the code, the documentation and a walkthrough. I stay available to fix, extend and improve it as the way you work changes.
A few tools I’ve already built
Quick examples you can try right now, to show the kind of thing I make. When your business needs something specific, I build it custom.
yoursite.com
Get a free quote today
Ad Waste Audit
Paste your search terms and get the wasted spend as a number, a negative-keyword list, and the fixes ranked by impact.
Speed-to-Lead Responder
A new enquiry gets answered, qualified, and booked within seconds, before it goes cold, then written into whatever you already use.
Leads
143
+22%
Cost/lead
$6
-14%
Visits
8.4k
+31%
Client Report Builder
Turn the month's ad, social, and site numbers into a branded report with a written read of what changed and why, not just charts.
What it does for the business
The day-to-day gets quieter. Work that used to need someone to chase, re-type or remember now happens in one place, on its own. Your team spends less time on admin and more on the work that grows the business, your data stays clean enough to trust, and the process handles more volume without you hiring just to keep up. You own software that fits your business, instead of renting one that almost does.
The stack I use here
- Next.js
- Supabase
- Claude
- n8n
- Vercel
- TypeScript
Common questions
If a ready-made product fits your process well, buy it, and I will tell you so. Custom makes sense when off-the-shelf options force your team into workarounds, when your process is genuinely different from the norm, or when the cost of stitching several SaaS tools together has crept past owning one tool that does exactly what you need.
A focused internal tool is usually weeks, not months, because we scope it down to the one job that matters first. Cost depends on that scope, so I give you a fixed quote once we have mapped the workflow together, before any building starts. No open-ended hourly meter.
No. You own the code and the data, and you get documentation and a walkthrough so another developer could pick it up. Most clients keep me on for changes because it is faster, but that is a choice, not a lock-in. If you need it talking to other systems, that overlaps with my integrations work.
Want this for your business?
Tell me where you want more customers. I read every message myself and come back to you, usually within a day.