What management costs, how to brief someone, and how to tell whether the people running your ads are doing the job.
Guide
White-label PPC means an outside senior runs the paid media while your agency keeps the client and the brand. Here is what it costs in 2026 and how to vet a partner before handing over an account.
4 min
Guide
Nobody in this market publishes prices, which is exactly why this page exists. My actual rates, the three pricing models and their trade-offs, the minimum media budget where paying for management makes sense, and when you should not hire anyone at all.
3 min
Guide
Five checks a non-marketer can run in about an hour to see whether an ads agency is earning its fee, using the account's own reports and your own records.
4 min
Guide
A fixed-order checklist for inheriting a Google Ads account: secure ownership, snapshot everything, audit measurement before campaigns, then change slowly. Includes the checks I run on every takeover.
3 min
Guide
Most briefs list channels and ask for creativity, which selects for confident talkers. Put measurement in the brief, ask one tracking question in the interview, and the field sorts itself.
3 min
Guide
Google Ads management is priced the same three ways in every market, and the numbers only make sense against one piece of arithmetic. Here are my published August 2026 rates as concrete reference points, and the one-customer test that tells you whether any fee is worth paying.
4 min
Guide
The whole hiring journey in order: settle the budget, learn the market rates, pick the model, write the brief, judge the work, and leave well if it fails. Each step links to a full guide.
3 min
Guide
An honest comparison of freelancers, agencies and fractional specialists for paid media, with real 2026 rates and the one test you should run on all three before signing anything.
4 min
Guide
Secure ownership of your accounts before you think about a replacement. A first-week playbook for taking control of Google Ads, Analytics and Tag Manager without losing history, plus the checks to run before hiring again.
3 min
Essay
The retouching, the cutdowns, the second round of headlines: those used to be a line item, and the line item was most of the invoice. Now a junior with the right tool does an afternoon of it before lunch. An agency still pricing those hours is charging for the part of the work that got automated, and the client can feel it. The fee that survives is attached to a different thing entirely, and it was always the harder thing to sell.
4 min