Run & optimise
Turn more of your existing traffic into paying customers
Conversion optimisation that fixes where people drop off, so the same ad spend and the same visitors bring in more sales.
Revenue
R482k
▲ 12%
Orders
1,310
▲ 7%
ROAS
4.2x
▲ 0.4
Most businesses pour money into getting people to their site, then lose them at the page, the form, or the checkout. Conversion optimisation is the steady work of finding those leak points and fixing them, so a larger share of the traffic you already pay for turns into enquiries, sign-ups and sales.
I start from your real numbers, not opinion. I read the analytics, watch how people move through the site, and find where money is being lost and why. Then I test changes one at a time so we know what worked and keep it. A decade of running growth for brands like Coca-Cola, Audi and HP taught me that a better page often beats a bigger budget, and the only way to be sure is to measure it.
What you get
- A conversion audit of your key pages and funnel, with the leak points ranked by how much they cost you
- Clean, trustworthy tracking in GA4 (Google Analytics 4) and GTM (Google Tag Manager) so the numbers you act on are real
- A prioritised test plan: the changes most likely to move revenue, in the order we should run them
- Rebuilt pages, forms and checkout steps designed and shipped, rather than recommended in a slide
- A/B tests (showing two versions to compare them) run to a clear result, with the winner kept live
- A simple monthly read on what changed, what it earned, and what we test next
How I do it
- 01
Measure honestly
I audit your tracking first, because most conversion reports run on broken or double-counted data. Once GA4 and GTM tell the truth, I map where visitors drop off from first click to purchase.
- 02
Find the costly leaks
Using analytics plus session recordings and heatmaps, I separate small annoyances from the few drop-off points that are quietly costing real money, and I rank fixes by likely return.
- 03
Test one change at a time
I rewrite and rebuild the page, form or checkout step, then run an A/B test so we compare the new version against the old one on live traffic and only keep what genuinely wins.
- 04
Keep and compound
Winning changes stay, losing ones are discarded, and each result teaches us where to look next. Conversion rate climbs month on month instead of in one risky redesign.
A few tools I’ve already built
Quick examples you can try right now, to show the kind of thing I make. When your business needs something specific, I build it custom.
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Get a free quote today
Ad Waste Audit
Paste your search terms and get the wasted spend as a number, a negative-keyword list, and the fixes ranked by impact.
Speed-to-Lead Responder
A new enquiry gets answered, qualified, and booked within seconds, before it goes cold, then written into whatever you already use.
Leads
143
+22%
Cost/lead
$6
-14%
Visits
8.4k
+31%
Client Report Builder
Turn the month's ad, social, and site numbers into a branded report with a written read of what changed and why, not just charts.
What it does for the business
You get more out of the traffic and budget you already have. The same number of visitors produces more enquiries, sign-ups or sales, which lowers what each customer costs you to acquire and lifts the return on every rand of ad spend. Because changes are tested and kept, the gains hold and build, and you can see exactly which fix earned what.
The stack I use here
- GA4
- Google Tag Manager
- Google Ads
- Meta Ads
- Looker Studio
- Hotjar
- Next.js
- Supabase
Common questions
A redesign changes everything at once, so when results move you cannot tell what helped or hurt. Conversion optimisation changes things deliberately and measures each one, so you keep the parts that earn money and avoid an expensive guess. It also tends to cost far less than a full rebuild.
If your traffic is light, formal A/B testing takes longer to reach a clear result, so I lean more on the audit, the tracking fixes and the obvious high-confidence changes that do not need a test to justify. As volume grows we add more testing. I will tell you honestly at the start which approach fits your numbers.
Yes. Conversion optimisation works best alongside the automation, lifecycle email and WhatsApp follow-up, and live dashboards I also run, so a visitor who does not convert today is still tracked and followed up, and you can see the whole picture in one place.
Want this for your business?
Tell me where you want more customers. I read every message myself and come back to you, usually within a day.