Run & optimise
Marketing that runs itself, every lead followed up the same day
I wire your ads, forms, CRM and follow-ups into workflows that handle the repetitive work, so no enquiry goes cold and nothing depends on someone remembering.
Revenue
R482k
▲ 12%
Orders
1,310
▲ 7%
ROAS
4.2x
▲ 0.4
Marketing automation is the set of workflows that do the repetitive parts of your marketing for you: capturing a lead the moment it arrives, sending it to the right person, replying within minutes, tagging it in your CRM (customer relationship management system), and chasing the ones that go quiet. Most businesses lose more to slow follow-up than to weak ads, so the work is to close those gaps.
A lot of providers sell you a tool and leave the wiring to you. I do the opposite. I have run paid media and in-house teams for over a decade, so I build the automations around how your business actually sells, then test every path with real submissions before it goes live.
What you get
- A documented map of your current lead flow, with the leaks and manual steps marked
- Automated capture and routing that sends every lead to the right person or pipeline the moment it arrives
- Instant auto-replies and reminder sequences across email and WhatsApp so no enquiry waits
- Your CRM set up with the right stages, tags and fields, kept tidy automatically
- Internal alerts and task creation so your team always knows who to call and when
- A short written runbook so you can see, trust and adjust every workflow yourself
How I do it
- 01
Map how leads actually move
I trace every path a lead takes from first click to closed sale, then mark the steps that depend on someone remembering and the points where enquiries go cold.
- 02
Design the workflows around your sales process
I decide what should happen automatically and what still needs a human, then write each rule for routing, replies, tagging and follow-up to match how you genuinely close business.
- 03
Build and connect the system
I wire your forms, ads, CRM and messaging together using tools like n8n and your existing stack, so data moves cleanly without copy-paste between apps.
- 04
Test every path with real submissions
Before anything goes live I send test leads through each route to confirm the right reply fires, the right person is alerted, and nothing lands in the wrong place.
- 05
Hand over, then refine
I give you a plain runbook of what runs and when, watch the first weeks of real traffic, and tighten the timing and messaging based on what the data shows.
A few tools I’ve already built
Quick examples you can try right now, to show the kind of thing I make. When your business needs something specific, I build it custom.
Speed-to-Lead Responder
A new enquiry gets answered, qualified, and booked within seconds, before it goes cold, then written into whatever you already use.
Chat Ordering
Photograph a menu and it becomes an orderable chat catalogue, with in-chat ordering and a payment link, no app to download.
Review Request Flow
After a sale or a visit, a friendly message asks your happy customers for a review, on the channel they actually answer.
What it does for the business
Leads stop slipping through the cracks. Every enquiry gets a fast, consistent response whether or not anyone is at a desk, your team spends its time on the conversations that matter instead of admin, and your CRM stays clean enough to actually trust. The result is more of the demand you already pay for turning into booked work, without hiring to handle the volume.
The stack I use here
- n8n
- HubSpot
- GA4
- Google Ads
- Meta Ads
- WhatsApp Business
- Supabase
- Claude
Common questions
Usually not. I build around the CRM, forms and ad accounts you already use wherever they can do the job, and only suggest a change when a tool is genuinely holding you back. The aim is to connect what you have, not to make you start over and learn a new platform.
No, because the automation handles speed and routing while the messages stay in your voice. A fast, helpful reply that points someone to the right person reads as good service. I write the sequences to sound like your business and keep a human in the loop wherever a real conversation matters.
Automation is the layer that makes everything else pay off. It pairs closely with conversion optimisation on your pages, lifecycle email and WhatsApp for nurturing, and live dashboards so you can see what each workflow is doing. I can build it on its own or as part of that wider system.
Want this for your business?
Tell me where you want more customers. I read every message myself and come back to you, usually within a day.