The sales system
Landing pages built to turn clicks into booked sales conversations
Fast, focused pages that match the promise of your ad and make the next step obvious.
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A landing page is the page a paid click lands on, and it does one job: turn a visitor who just saw your ad into someone who enquires, calls, or books. Most of the money in paid media is won or lost here. Good ads still waste budget if the page loads slowly, asks for too much, or talks about the business instead of the problem the visitor came to solve.
I have spent over a decade running paid media and growth across Africa, Europe and America, so I build these pages from the side of the person paying for the traffic. The page is structured around one clear action, written to answer the real objections a buyer has at that moment, built to load quickly on a phone, and tracked from day one so you can see which message actually produces enquiries.
What you get
- A custom landing page (or a small set for testing) built around one clear offer and one main call to action
- Conversion-focused copy: headline, benefits, proof points, objection handling and a strong call to action, written for your buyer
- A fast, mobile-first build that loads quickly and works cleanly on phones, where most paid traffic arrives
- A working enquiry path: form, click-to-call or booking, delivered to your inbox or CRM (customer relationship management)
- Conversion tracking in GA4 (Google Analytics 4) and GTM (Google Tag Manager), so every enquiry is counted and traced to source
- A second version of the key sections ready for A/B testing (showing two variants to compare which converts better)
How I do it
- 01
Understand the offer and the buyer
I start with what you sell, who clicks, and what they need to believe before they enquire, then map the single action the page should drive.
- 02
Match the page to the ad
The headline and offer on the page mirror the promise in the ad, so visitors land somewhere that confirms they are in the right place and keep reading.
- 03
Write and build for conversion
I write the copy first, then build a fast, mobile-first page with the form or booking step placed where intent is highest and friction is lowest.
- 04
Wire up tracking
Before launch I set conversion tracking in GA4 and GTM so form fills, calls and bookings are recorded and attributable to the campaign that drove them.
- 05
Test and improve
Once traffic flows, I read the data, run A/B tests on headlines and offers, and tighten the page so the cost per enquiry comes down over time.
A few tools I’ve already built
Quick examples you can try right now, to show the kind of thing I make. When your business needs something specific, I build it custom.
yoursite.com
Same-day delivery in your city
+ 14 more headlines generated
Ad Copy Studio
Feed it a landing page and get a full set of search ad headlines and descriptions, sized to the character limits.
Sun's out, specials on. Tag a friend who needs this. #weekendvibes
Brand Voice Content Studio
Train it on a brand's past posts and it writes captions and short-video scripts in that voice, for any platform.
Speed-to-Lead Responder
A new enquiry gets answered, qualified, and booked within seconds, before it goes cold, then written into whatever you already use.
What it does for the business
More of the people you are already paying to reach turn into real enquiries, which lowers your cost per lead and makes the whole ad budget work harder. You get a page you can point any campaign at with confidence, clear numbers on what it produces, and a repeatable way to test and improve it as you learn what your buyers respond to.
The stack I use here
- Next.js
- GA4
- Google Tag Manager
- Google Ads
- Meta Ads
- Looker Studio
- HubSpot
- Supabase
Common questions
Usually yes for paid traffic. A homepage is built to serve everyone and give the full picture, so it tends to scatter attention. A landing page is built for one ad and one action, which is why it almost always converts paid clicks better. I can build it to sit alongside your existing site without touching it.
The page is designed to match the ad it sits behind, so it pairs directly with paid media on Google and Meta. Enquiries can flow straight into lead capture and routing or a CRM and pipeline setup, and everything is tracked so attribution and reporting show which ad and page produced each enquiry.
Tracking goes in before launch, so you see real numbers: how many people land, how many enquire, and the cost per enquiry by source. I report against those, and where the data supports it I run A/B tests to improve the conversion rate rather than guessing.
Want this for your business?
Tell me where you want more customers. I read every message myself and come back to you, usually within a day.