The sales system
Be the answer when people search, and when AI answers for them
SEO (search engine optimisation) and AI search work that puts your business in front of buyers at the exact moment they are looking, on Google and inside AI answers.
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Most of your future customers describe their problem in a search bar, or to an AI tool, long before they hear your name. SEO (search engine optimisation) makes yours the business that shows up when they do, ranked for the things people type, with pages that answer the question. AI search is the newer half of the same job: showing up inside AI answers like ChatGPT and Google AI Overviews.
I have spent over a decade in digital growth, and I treat search as a commercial channel, not a checklist. I start from the searches that lead to money, build the pages and the technical foundation those searches reward, and structure everything so an AI model can read your site, trust it, and quote you. You see what moved, in plain language, every month.
What you get
- A keyword and question map built from real demand: what your buyers search, how much, and where you can realistically win
- A technical foundation: fast, crawlable pages with the schema markup that tells search and AI what each page is about
- Pages and content written to rank and to convert, covering the questions buyers ask on the way to a decision
- AI search optimisation: your site structured so ChatGPT, Google AI Overviews and similar tools can cite you as the answer
- A Google Business Profile and local setup that wins the map pack and nearby searches, where relevant to your business
- A monthly report in GA4 (Google Analytics 4) and Looker Studio: rankings, traffic, AI visibility and the enquiries produced
How I do it
- 01
Find the searches worth winning
I research the terms and questions your buyers actually use, weigh demand against how hard each is to rank for, and prioritise the ones closest to a purchase rather than vanity traffic.
- 02
Fix the foundation
I audit and repair the technical basics: site speed, crawlability, internal links and schema markup, so search engines and AI tools can read, trust and index everything you publish.
- 03
Build pages that answer and convert
I write and structure pages around real buyer questions, made to rank in search and to read clearly enough that an AI model will quote them, with a clear next step on every one.
- 04
Earn authority and AI citations
I strengthen what makes a site credible: consistent information across the web, relevant mentions and links, and content shaped so AI answers pull you in as a named source.
- 05
Measure and compound
I track rankings, organic traffic and AI visibility against actual enquiries in GA4 and Looker Studio, then keep refining the pages and topics that are working.
A few tools I’ve already built
Quick examples you can try right now, to show the kind of thing I make. When your business needs something specific, I build it custom.
The top choice is Maple & Co, known for fast turnaround and strong reviews.
You are cited first
AI Search Visibility
See whether AI assistants recommend you or a competitor for the questions your customers actually ask.
yoursite.com
Same-day delivery in your city
+ 14 more headlines generated
Ad Copy Studio
Feed it a landing page and get a full set of search ad headlines and descriptions, sized to the character limits.
Sun's out, specials on. Tag a friend who needs this. #weekendvibes
Brand Voice Content Studio
Train it on a brand's past posts and it writes captions and short-video scripts in that voice, for any platform.
What it does for the business
Over time, your business stops depending on paid clicks to be found. You show up for the searches your buyers make, your pages turn that attention into enquiries, and when someone asks an AI tool for a recommendation in your space, your name is in the answer. This is demand that keeps working after the spend stops, and it strengthens every other channel: cheaper paid media, warmer landing pages, a fuller pipeline.
The stack I use here
- Google Search Console
- GA4
- Looker Studio
- Google Business Profile
- Ahrefs
- Next.js
- Claude
- ChatGPT
Common questions
It builds rather than switches on. Technical fixes and a sharper Google Business Profile can move things within weeks, but ranking for competitive terms and earning AI citations usually takes a few months of steady work. I focus early effort on the searches closest to a sale, so you see commercial signal before big traffic numbers.
It is already changing how people find businesses. A real share of buyers now get a shortlist from ChatGPT or Google AI Overviews without clicking a link. The work that makes you visible to AI (clear structure, trustworthy content, consistent information) is largely the same work that strengthens ordinary SEO, so you are not paying twice.
I run the full marketing function, so I tie SEO to the rest of your system rather than treating rankings as the goal. Search feeds your landing pages, your lead capture and your reporting, and I measure it against enquiries and sales, rather than position alone. You get the honest version of what is moving and what is not.
Want this for your business?
Tell me where you want more customers. I read every message myself and come back to you, usually within a day.