The sales system
Catch every enquiry the moment it lands, and get it to the right person fast
A capture-and-routing layer that takes every lead from your ads, site and inbox, qualifies it, and puts it in front of the person who can close it before it goes cold.
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Most businesses spend well to make the phone ring, then lose the call. A form gets filled in at 9pm and nobody sees it until the next afternoon. A WhatsApp enquiry sits unread. Two people chase the same lead while a third is forgotten. Lead capture and routing closes that gap: it catches every enquiry the moment it arrives, qualifies it, and hands it to the right person while the buyer is still interested.
I have run the demand side of this for over a decade. So I build capture and routing around how your team works and how fast you can realistically respond, not around a tool's defaults. Every source feeds one place, every lead is qualified the same way, and nothing waits in an inbox no one is watching.
What you get
- Every source wired into one place: Google and Meta lead forms, your website, WhatsApp, phone and email
- A short qualifying step that captures budget, timing, location and intent, so your team sees a ready lead
- Instant routing by service, area or value, with round-robin so nothing is overlooked or double-chased
- An automatic first response in seconds (SMS, WhatsApp or email) that holds attention until a person follows up
- Every lead written into your CRM (customer relationship management) or sheet with its source attached
- Alerts and a simple daily view of how many leads came in, from where, and which still need a reply
How I do it
- 01
Map where leads come from and where they leak
I trace every path an enquiry can take into your business and find the points where leads go unanswered, get lost between tools, or land with no one assigned.
- 02
Agree what a good lead looks like
We define the few questions that separate a real buyer from a tyre-kicker, and the rules for who handles which lead by service, area or value, so routing reflects how you sell.
- 03
Wire capture and routing into one flow
I connect every source to a single intake, add the qualifying step, set the routing and the instant first response, and write each lead into your CRM or sheet with its source tagged.
- 04
Test with real enquiries before it goes live
I push test leads through every channel and edge case to confirm they reach the right person, the auto-response fires, and nothing is dropped or duplicated.
- 05
Watch the first weeks and tighten
Once real leads are flowing I check response times and where things stall, then adjust the questions, routing and follow-up so the system gets sharper as volume builds.
A few tools I’ve already built
Quick examples you can try right now, to show the kind of thing I make. When your business needs something specific, I build it custom.
Speed-to-Lead Responder
A new enquiry gets answered, qualified, and booked within seconds, before it goes cold, then written into whatever you already use.
Chat Ordering
Photograph a menu and it becomes an orderable chat catalogue, with in-chat ordering and a payment link, no app to download.
Review Request Flow
After a sale or a visit, a friendly message asks your happy customers for a review, on the channel they actually answer.
What it does for the business
You stop paying for demand you never get to. Enquiries are answered in seconds instead of hours, the right person gets each lead while the buyer still cares, and your team works a clean queue of qualified leads. Because every lead carries its source, you also learn which ads and pages bring real customers, which sharpens the next round of spend. More of the leads you already pay for turn into conversations.
The stack I use here
- Google Ads
- Meta Ads
- GA4
- WhatsApp Business
- HubSpot
- n8n
- Supabase
- Looker Studio
Common questions
No. In most cases I build the capture and routing around what you already run, whether that is a full CRM (customer relationship management) like HubSpot, a shared inbox, or a spreadsheet. If your current tool is genuinely holding you back I will say so and suggest a better fit, but I never change things for the sake of it.
The automatic confirmation goes out within seconds of an enquiry landing, on whatever channel the lead used, so they know they have reached a real business. A person then follows up on the qualified lead. Speed is the single biggest factor in whether a lead converts, so a buyer never sits wondering if anyone saw their message.
It is the part that catches what those bring in. Paid media and landing pages create the enquiry; capture and routing makes sure it is answered, qualified and handed to the right person, then tagged so you can see which ads and pages produced it. I can build each on its own, and they work better together because the data flows end to end.
Want this for your business?
Tell me where you want more customers. I read every message myself and come back to you, usually within a day.