The sales system
Ads that bring in customers you can actually count
Google and Meta campaigns built to win the searches and feeds that turn into real enquiries, measured all the way to the sale.
Sea Point · 3 bed
R4.2m
Sandton apt · 2 bed
R2.1m
Umhlanga · villa
R8.9m
Claremont · cottage
R3.4m
Paid media is the fastest way to put your business in front of people who are ready to buy. Google Ads catches the ones already searching for what you sell. Meta (Facebook and Instagram) reaches the ones who fit your best customer but have not found you yet.
Most accounts leak money optimising for clicks instead of the searches and audiences that convert. I run paid media the way an in-house lead would, tied to your real numbers. Before a cent goes out, I make sure conversions are tracked, so every decision is based on enquiries and cost per lead. I have managed paid budgets for over a decade for brands like Coca-Cola, Audi and HP, and I bring that discipline to a business of any size.
What you get
- Google Search, Performance Max and Meta campaigns built around your highest-intent keywords and best-fit audiences
- Conversion tracking through GA4 (Google Analytics 4) and GTM (Google Tag Manager), so real leads are counted, rather than raw clicks
- Negative keyword lists and audience exclusions that stop budget leaking on the wrong searches
- Ad copy and creative written and tested against your real offers and objections
- A monthly view of spend, cost per lead and ROAS (return on ad spend), in plain language
- Weekly optimisation of bids, budgets, search terms and creative
How I do it
- 01
Set up tracking first
Before spending anything, I confirm conversions fire correctly through GA4 and GTM, so we can trust the numbers and judge campaigns by leads, not impressions.
- 02
Build around buying intent
I structure campaigns by the searches and audiences most likely to buy, write the ads against your real offers, and exclude the traffic that wastes money.
- 03
Launch lean, then read the data
I start focused rather than spread thin, let the platforms learn, and watch which search terms, audiences and creatives turn into actual enquiries.
- 04
Optimise every week
I cut what is not working, push budget toward what is, refresh creative before it tires, and tighten targeting as real customer data comes in.
- 05
Report in plain language
Each month you get spend, cost per lead and return on ad spend explained simply, with a clear view of what changed and what I am doing next.
A few tools I’ve already built
Quick examples you can try right now, to show the kind of thing I make. When your business needs something specific, I build it custom.
yoursite.com
Get a free quote today
Ad Waste Audit
Paste your search terms and get the wasted spend as a number, a negative-keyword list, and the fixes ranked by impact.
yoursite.com
Same-day delivery in your city
+ 14 more headlines generated
Ad Copy Studio
Feed it a landing page and get a full set of search ad headlines and descriptions, sized to the character limits.
Leads
143
+22%
Cost/lead
$6
-14%
Visits
8.4k
+31%
Client Report Builder
Turn the month's ad, social, and site numbers into a branded report with a written read of what changed and why, not just charts.
What it does for the business
You get a steady, measurable flow of enquiries from people who are in the market, with a clear cost per lead you can plan around. Spend stops leaking on the wrong clicks and goes to the searches and audiences that pay you back. Over time the account learns who your best customers are and gets cheaper to run, so paid media becomes a channel you can scale with confidence rather than a monthly gamble.
The stack I use here
- Google Ads
- Meta Ads
- GA4
- Google Tag Manager
- Looker Studio
- Google Merchant Center
Common questions
It depends on your prices and how competitive your searches are, but the budget needs to be enough for the platforms to gather real data, usually a few thousand a month to begin. I would rather start focused on your strongest market and scale once we see what a lead costs than spread a small budget thin.
Google works best when people already search for what you sell. Meta works best for creating demand and reaching people who fit your customer but are not searching yet. Many businesses do best running both. I will recommend where to start based on your offer and margins.
Because I set up tracking before we spend, you see real enquiries and sales attributed to the campaigns, plus cost per lead and return on ad spend, in a dashboard you can check any time. We judge the account on customers it brings in. If a campaign is not paying back, I will tell you and change it.
Want this for your business?
Tell me where you want more customers. I read every message myself and come back to you, usually within a day.