Welcome
First post. A short note on what this writing space will be.
This is where I'll be writing.
Posts will cover what I'm thinking about as I build Sola and the other products coming after it. Travel, AI, distribution, the people technology has been missing. Long-form when something deserves it, short when it doesn't.
Subscribe via RSS or just check back. Both work.
Get the next essay in your inbox.
Notes and guides on ads, measurement and building with AI. One email a week. No noise.
Read next
Planning a trip is about to stop being a job
Travel planning went from the first ChatGPT plugins in March 2023 to payment rails built for AI agents in 2025, and then to a quiet retreat: by March 2026 roughly 30 merchants were live on agent checkout, against a promised million. A view from inside the AI-native travel wave: the forty-tab planning job deserves to die, but the choosing, measurably the happiest part of any trip, should never be handed to software.
EssayHow Cape Town Became Cape Town
Most destinations cannot tell you the day they switched on. Cape Town can. For most of the apartheid era it ran a whites-only tourism economy, and from the mid-1980s an international boycott closed the door from outside. On 11 February 1990 the city stood in front of the world. Then the state and capital built the destination on purpose, on top of one of the most unequal cities on earth.
EssayThe Trip Home
You can wire money home in seconds, ship a barrel of goods across an ocean, have groceries delivered to your mother in Lagos, each through an app built for nothing else. The one part of staying tied to home with no product behind it is the trip to be there yourself. This is an essay about why the most frequent trip in the world is served everywhere except in travel, and what gets built next.