The Google Ad Grant

Ten thousand dollars a month of free Google advertising, claimed and kept alive.

Google gives eligible non-profits 10,000 US dollars every month to spend on search ads, at no cost. The money is real and the application is free. Keeping the account alive is the part that defeats most organisations.

Who it is for

Any registered non-profit that has never applied, or that had a grant and lost it.

Ask about this

Sound familiar?

You have never heard of it, or you assumed your organisation would not qualify.
You applied once, got rejected over the website requirements, and never went back.
You have a grant, but nobody is running it, so it spends almost nothing and is drifting towards suspension.
Your account was suspended and nobody could tell you why.

What you get

What is actually included

Eligibility check

I confirm whether your organisation qualifies in your country, before either of us spends real time on it.

The application

Google for Nonprofits registration, the Ad Grant request, and the website changes needed to pass their policy.

Account build

Campaigns built around what people actually search for when they need what you do, not around your internal programme names.

Conversion tracking

Donations, sign-ups, enquiries and downloads tracked properly, which the grant requires and which makes the spend meaningful.

Monthly management

The ongoing work that holds the 5% click rate and keeps the account compliant.

Recovery

If your grant is suspended or under-spending, I find the cause and fix it.

How it works

Check

One day to confirm eligibility and look at your site against Google's requirements. No charge.

Apply

I handle the registration and the grant request, and fix whatever blocks approval.

Build

Keyword research, campaigns, ad copy and tracking, set up to survive the programme rules.

Run

Monthly management and reporting, so the budget is used and the account stays alive.

Questions people ask

Is it really free?

The advertising budget is free and it does not touch your donor income. You pay me to apply for it and run it, which is the part that makes it worth anything.

Why do so many organisations lose it?

The account has to hold a 5% click-through rate, meaning at least five clicks for every hundred people who see the ad, every month. Two consecutive months below that and Google deactivates it. It also requires conversion tracking and automated bidding.

Can we spend the whole 10,000 dollars?

Most organisations do not, because grant ads are capped at a low bid and only show on search. A well-built account uses a meaningful share of it. I will tell you honestly what your cause can realistically absorb.

Does it work outside the United States?

Yes. The programme runs in over 50 countries, including South Africa, the United Kingdom, most of Europe and Australia. Eligibility rules differ by country and I check yours first.

Often paired with

Tell me about your organisation

A few lines is plenty. I will come back with what I would do first, in writing, at no charge. If I do not think I can help, I will say so.

Prefer to talk? Book thirty minutes.