Paid campaigns and appeals
For the moments the free grant cannot cover.
The Google Ad Grant only shows on search, and only to people already looking. An appeal, an emergency, an event or a recruitment drive needs to reach people who are not searching yet.
Who it is for
Organisations running appeals, events, emergencies or recruitment pushes.
Ask about thisSound familiar?
- Your appeal reaches the same small group of people who already support you.
- You boosted a post, and nobody can say what it achieved.
- An emergency needs reach this week, not a three-month content plan.
- You are competing for attention with organisations that have a full communications team.
What you get
What is actually included
Campaign planning
What you need, by when, and the least money that can realistically do it.
Google, Meta and LinkedIn
The right platform for the job rather than all of them at once.
Creative that works
Ad copy and images built for the platform, and for people scrolling quickly.
Proper measurement
What each campaign brought in, so you know whether to do it again.
Your accounts, your card
The ad spend goes on your own accounts. You own everything and can stop any time.
How it works
Scope
The goal, the deadline, and the budget that can actually reach it.
Build
Audiences, creative, landing pages and tracking, set up before a cent is spent.
Run
Live management, because the first version is never the best one.
Report
What it cost, what it produced, and what I would do differently.
Questions people ask
How small a budget is worth it?
For a local appeal, meaningful work can start low. I would rather tell you a budget is too small to matter than take it anyway.
Who pays the ad spend?
You do, directly to Google or Meta on your own card. I never handle your ad money, which keeps it clean and keeps you in control.
Is this instead of the Ad Grant?
Alongside it. The grant covers search all year. Paid campaigns handle the spikes.
Often paired with
The Google Ad Grant
Ten thousand dollars a month of free Google advertising, claimed and kept alive.
Read moreSearch and AI visibility
Be the answer when somebody searches, and when an AI assistant answers for them.
Read moreImpact reporting and dashboards
Proof your funders can open, instead of a folder of screenshots.
Read moreTell me about your organisation
A few lines is plenty. I will come back with what I would do first, in writing, at no charge. If I do not think I can help, I will say so.
Prefer to talk? Book thirty minutes.