Search and AI visibility
Be the answer when somebody searches, and when an AI assistant answers for them.
People look for help, and for causes to support, by searching. Increasingly they ask an AI assistant instead and never see a list of links at all. Most non-profits have prepared for neither.
Sound familiar?
- Someone searches for exactly the service you provide and finds a larger organisation two cities away.
- Journalists writing about your issue quote somebody else because they found them first.
- Your programme pages are not written in the words people actually search.
- AI assistants describe your field without ever mentioning you.
What you get
What is actually included
What people really search
The actual phrases used by people needing your help, funding your cause, or writing about it.
Pages built to be found
Programme and issue pages structured so search engines can understand and rank them.
Technical fixes
Speed, structure and the markup that lets search engines read your site properly.
AI visibility
Structured information and authoritative content, so assistants can cite you accurately rather than guess.
Local presence
Your Google Business Profile and map presence, which matters when someone needs help nearby.
How it works
Research
What is being searched, who currently answers it, and where your opening is.
Fix the foundations
The technical work that stops your site being read properly.
Build the pages
Content that deserves to rank, written in plain language rather than sector jargon.
Measure
Rankings, traffic and, more importantly, whether the right people are arriving.
Questions people ask
How long does it take?
Search work is slow. Expect a few months before meaningful movement, which is exactly why the Ad Grant is usually worth doing first.
What is AI visibility?
When someone asks an assistant like ChatGPT or Google's AI answers where to get help, it draws on sources it can read and trust. The work is making sure your organisation is one of them.
Can you guarantee a ranking?
No, and anyone who does is lying to you.
Often paired with
Websites for non-profits
The site a funder opens before your meeting, and a person opens at their worst moment.
Read moreThe Google Ad Grant
Ten thousand dollars a month of free Google advertising, claimed and kept alive.
Read morePaid campaigns and appeals
For the moments the free grant cannot cover.
Read moreTell me about your organisation
A few lines is plenty. I will come back with what I would do first, in writing, at no charge. If I do not think I can help, I will say so.
Prefer to talk? Book thirty minutes.